Kajabi is an e-commerce platform for knowledge-economy entrepreneurs that enables users to publish, market, and sell online courses, membership sites, communities, and other digital products. Founded in 2010 and led by CEO Kenny Rueter, the company serves tens of thousands of entrepreneurs. Kajabi reports it has helped those entrepreneurs generate over $2 billion in sales from nearly 50 million customers to date. The company raised significant growth equity funding that values it at over $2 billion. Kajabi plans to use the funds to scale its team, build products, expand internationally, and pursue strategic mergers and acquisitions. As part of the financing, Scott Wagner, former GoDaddy CEO and Tidemark advisor, will join Kajabi’s board of directors. Kajabi provides an integrated toolkit — webpages, blogs, email marketing, marketing automation, digital delivery and webinars — for creators and online course businesses. The company was founded by former commodities trader Kenny Rueter and was initially bootstrapped and profitable since launch. Last November it accepted a minority equity investment from Spectrum Equity Partners, its first outside capital a bit over a decade after founding. Kajabi has seen rapid adoption during the COVID-19 pandemic and reported a run rate that crossed $60 million ARR in August. The company says it has helped roughly 41 million users access educational content and that customers have generated over $1 billion in sales/recorded transactions. With more than 100 employees, Kajabi says it is on a pandemic-driven trajectory that should set it up for significant growth as the broader online-learning and solopreneur markets expand.

Total raised

$550M

Funding rounds

2

Latest round

Equity

Latest activity

May 2021