Kapwing is a web- and mobile-first creative platform described as a layman’s Adobe Creative Suite for internet content, offering tools to resize videos, add text and subtitles, trim, crop, loop, frame, rotate and add soundtracks. The product targets everyday creators—students, artists, influencers—and also professional users, with core features free and no software downloads required. After coming out of stealth with 100,000 users, Kapwing grew 10x to more than 1 million users in a year. It offers a Pro tier with collaboration tools priced around $20/month and has removed a $6 pay-to-remove-watermarks tier while keeping core features free. Pro subscribers get permanent hosting, autosave throughout creation, and the ability to re-edit after export. Kapwing already counts paying customers such as Amazon, Sony, Netflix and Spotify and plans to sell enterprise licenses to whole companies. The company says it will use new funding to sustain a breakneck development pace and stay ahead of copycats like Imgflip, ILoveIMG, Imgur’s on-site tool and Canva. Kapwing is a web and mobile‑browser creative suite that provides a wide range of editing tools for memes and short‑form vertical video, including subtitle, collage, montage, filters, and sound effects. The product is free with a Kapwing.com watermark on exports; users can pay $20/month to remove the watermark. The company has attracted roughly 100,000 users and has found audiences among teachers, content marketers, and sponsored creators. It currently has product limitations such as an 80MB upload cap, no GIF subtitling, and missing selective cropping and some advanced photo/video features. Kapwing’s stated future plans include expanding its toolset and becoming a destination for consuming meme content, with a network model that could be monetized with ads. The company recently raised external funding to address product shortcomings and grow its user base.

Total raised

$13M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2019