Kera builds interactive, on-page guided tutorials that overlay live web products and turn static screencasts into step-by-step, participatory walkthroughs. The platform requires users to complete steps and provides instant feedback, which the company positions as useful for employee training and improving website conversion. Kera recently added a subtitle-only option to simplify tutorial creation and basic analytics to track user participation. The startup gates customers through an application process and has signed customers including BufferBox (acquired by Google), Parsely, Geckoboard and Boundary. Kera emerged from a free beta in February and began charging its first customers. The team is currently heads down on a big new release planned for the spring and continues to iterate on features such as walkthroughs and mobile support.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2013