KEY is a female-founded beverage brand producing an all-natural energy drink powered by ketones made using fermentation. The drink is positioned as a clean alternative with no sugar and no caffeine, aiming to deliver long-lasting smooth energy without the typical sugar crash. Initial SKUs are Pineapple Passionfruit, Grapefruit Peach and Ginger Lime, each priced at $3.75. KEY is launching direct-to-consumer, on Amazon, and at select retailers including Erewhon and targeted outlets across Manhattan, Brooklyn, the Hamptons and California. Co‑founders Karishma Thawani and Tekla Back bring over 25 years of combined food & beverage experience and backgrounds at Coca-Cola and PepsiCo. The company has announced seed funding to support retail distribution, inventory and marketing as it scales.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2024