Alethia
439 E Shore Dr Ste 100, Eagle, Idaho, 83616, US
Overview
Alethia Venture Partners is an investment firm that invests in culture-shaping beverage companies.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Asset Management
- Consulting
- Venture Capital
Investment portfolio
- KEY Energy Drink From Ketones
Participated · Seed · Apr 2024
KEY is a female-founded beverage brand producing an all-natural energy drink powered by ketones made using fermentation. The drink is positioned as a clean alternative with no sugar and no caffeine, aiming to deliver long-lasting smooth energy without the typical sugar crash. Initial SKUs are Pineapple Passionfruit, Grapefruit Peach and Ginger Lime, each priced at $3.75. KEY is launching direct-to-consumer, on Amazon, and at select retailers including Erewhon and targeted outlets across Manhattan, Brooklyn, the Hamptons and California. Co‑founders Karishma Thawani and Tekla Back bring over 25 years of combined food & beverage experience and backgrounds at Coca-Cola and PepsiCo. The company has announced seed funding to support retail distribution, inventory and marketing as it scales.
Team
No current team members are available.