Khloud produces protein-rich popcorn formulations that combine whey protein with olive oil, positioned as portion-controlled, modernly packaged snacks for consumers seeking higher-protein options. The brand targets women through marketing initiatives including college-focused promotions, digital creator campaigns, and sampling events such as distributing over 600 bags at Los Angeles Airport’s “Fuel Your Flight” event. Launched in early 2025 by Khloé Kardashian, Khloud aims to scale retail placement with ambitions to expand into Target, Walmart and Starbucks. The company intends to add new products to its lineup and broaden distribution across the U.S. and internationally using proceeds from the latest raise. Khloud operates amid a rapidly growing protein-products market projected to exceed $50 billion by 2031 and faces increasing competition as large brands introduce protein variants across snacks and treats. Packaging and visual design are emphasized as part of the brand’s positioning to drive repeat purchases and broaden its customer base.

Total raised

$27M

Funding rounds

2

Latest round

Equity

Latest activity

May 2026