Kindlife operates a health and beauty commerce platform focused on nutrition, beauty and healthcare products for Indian consumers. The company uses proprietary AI technology to help Gen Z customers select personalized skincare and health products. Its product offering spans nutritional supplements, beauty items and other wellness products. Kindlife positions personalization via AI as a core differentiator for younger consumers. The company recently completed a fundraising event, indicating external investor interest in its growth. No operating metrics beyond the fundraise amount were reported in the article. Founded by Radhika Ghai and co‑founded by Vidit Jain and Manasa Garemella, kindlife is a New Delhi–based beauty and wellness marketplace and community. The platform enables consumers to shop more than 150 curated 'kind' brands across clean beauty, nutrition, and home care that are kindcode approved (plant‑based, organic, toxin‑free, eco‑conscious, or cruelty‑free). Products are organized into three categories — In the body (functional foods, drinks, supplements), On the body (skincare, haircare, cosmetics, bath and body), and Around the body (home essentials, mom and baby). kindlife positions itself as a community of conscientious consumers, well‑being experts, and fitness enthusiasts with the promise “no toxins, no trash, no trolls.” The company emphasizes enabling Indian consumers to make kinder choices via curated brands, expert community engagement, and technology. Leadership cites premiumisation and the D2C boom as tailwinds and has articulated plans to acquire and build a powerhouse of clean‑living brands in India.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2024