Kinetic Social offers a SaaS social marketing platform aimed at building brand value and driving sales by designing and managing campaigns across social, display and the mobile open web. The company is a Facebook Marketing Partner, a Twitter Official Partner and a Pinterest Ads API Partner. Kinetic provides content management services alongside its core marketing technology. Led by CEO Don Mathis, the company has offices in Toronto, Chicago and San Francisco in addition to its NYC base. The company previously raised $21M and recently closed additional financing to support product and service expansion. It intends to use the new funds to enhance development of its core marketing technology platform and to facilitate expansion of its content management services. Kinetic Social is a New York City provider of a social data and marketing technology platform that analyzes social context data aggregated from a universe of digital sources. Led by CEO and co-founder Don Mathis, Kinetic offers a SaaS social data ad platform and a proprietary engagement engine that delivers insights and predictive modeling to optimize full-funnel marketing. The company partners with Facebook and Twitter and develops technologies connected to those partnerships. Kinetic intends to use the newly raised funds for technology enhancements and product extensions for its SaaS offering and engagement engine. The company completed the second and final phase of a management-led buyout associated with its founding in 2011. Kinetic Social provides Fortune 500 brands and agencies with a platform for social, display and mobile advertising built around a machine-learning architecture. Its platform integrates social, trend and proprietary data to achieve cross-platform effectiveness and deploys a patent-pending statistical optimizer anchored by advanced predictive modeling algorithms. The company intends to use the Series A proceeds to extend its machine learning optimization engine, develop a cross-channel data trend and analytics engine, and expand a self-service client platform. The recent financing included an $8M initial close of a Series A and a venture term debt facility. Equity capital was provided by Blue Chip Venture Company and the debt facility by Gibraltar Business Capital. Leadership includes CEO and co-founder Don Mathis and Chief Strategy Officer Carree L Syrek, and the company is hiring.

Total raised

$44M

Funding rounds

4

Latest round

Equity

Latest activity

Jul 2015