Founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, Kisah began with a marketplace-first approach and is evolving toward an omnichannel D2C strategy. The brand focuses on high-fashion ethnic wear for Gen Z and millennial customers at accessible price points and emphasizes blending traditional aesthetics with modern design. Kisah reported 65% year-on-year revenue growth, reaching ₹41.8 crore in FY25 from ₹25.3 crore in FY24, while profits more than doubled to ₹2 crore, indicating improving unit economics. With the fresh Series A capital, the company plans to expand its D2C footprint, invest in product innovation, and pursue category expansion. These moves align with its stated strategy to scale as a premium digitally native D2C fashion brand.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

May 2026