KitaBeli operates a direct-to-consumer social commerce app combined with a distributed warehouse network to serve Tier 2 and Tier 3 Indonesian cities. The company focuses on fast-moving consumer goods and enables same-day or next-day delivery by opening small warehouses in each city it serves. It procures products directly from brands and principals to lower prices and uses social features — neighborhood agents called Mitras, referrals and group buys — to build trust and drive adoption. KitaBeli says it has grown more than 10x in six months, claims to be the largest direct-to-consumer social commerce platform in Indonesia, and now employs more than 400 people. Typical orders are $5–$10 and group buys usually include five to 25 people. The company plans to expand into more small cities and add new categories such as beauty, personal care and mother-and-baby products. KitaBeli operates a social commerce app that lets buyers place orders directly and participate in group deals for lower prices, focusing on fresh produce and fast-moving consumer goods. Launched in March 2020 in Jakarta, it later expanded to Solo and Malang and targets users in tier 2–4 cities and rural areas. The app is designed to be lightweight (6MB) and approachable for first-time online shoppers and those with older phones or slower connections. KitaBeli says it has grown 80% month-over-month since launch, records a cost-per-install of about $0.10, and reports average user spend of roughly $70 per month. It does not use a reseller network; instead it works with delivery partners for last-mile logistics. The company plans to expand operations across Java, grow its logistics network, develop its mobile app further, and add new categories such as beauty, fashion, and accessories.

Total raised

$30M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2022