Kitchenful provides personalized meal plans that let users browse recipes from food bloggers and create plans adjustable to preferences and dietary requirements. The service emphasizes affordability as a differentiator versus traditional meal kits. The company emerged from Y Combinator (Summer 2021) and was founded by Chris Schiller and Christian Hartung. Schiller previously served four years as VP of Product at HelloFresh, and both founders previously worked at Rocket Internet. Management says the ambition is to become a leading cook-at-home brand in the United States and Europe, and plans include expansion into the EU and North America. The company recently raised external capital to support growth and product development. Kitchenful provides personalized weekly meal plans based on user preferences and dietary goals, letting users review and customize each meal. After customization it generates a virtual grocery basket and transfers the list to supermarket partners for fulfillment rather than delivering itself. The service is in early access in Germany with a focus on Berlin and Munich and has partnerships with REWE as well as Walmart and Kroger in the U.S. Kitchenful charges a concierge fee to users for menu planning, basket creation, cooking instructions and leftover ideas, and it also earns commissions from supermarket partners per generated order. Co-founder and CEO Christian Schiller previously served as VP of Product at HelloFresh. The company has raised $1 million from Y Combinator and a group of investors.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2021