Kitsy Lane operates a social-commerce platform that enables users to host their own online boutiques and sell jewelry and accessories. The product includes merchandising and marketing tools such as a master catalog, boutique analytics, and social customer-acquisition features. The site integrates with Facebook to push boutique merchandise into users’ timelines to drive traffic, sales and community growth. Kitsy Lane launched in July 2012 and has grown quickly in its first months of operation. The company reports more than 22,000 user-owned and operated boutiques and has experienced roughly 40% monthly growth since inception. These early traction metrics underpin the company’s rapid user expansion and go-to-market via social channels.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2013