Knomi offers an iOS app that uses Bluetooth iBeacons and personalized push notifications—based on items users have ‘collected’ or the activity of people they follow—to nudge users into nearby high-end boutiques. The app delivers silent notifications and emphasizes a social discovery layer via Facebook sign-in and followed bloggers to seed content. Users can also complete mobile purchases in-app, with mobile checkout covering the vast majority of products. Knomi has signed more than 70 high-end retailers, including FarFetch, Net-a-porter, Mr Porter and MatchesFashion, and the iOS app launched last week with roughly 3,000 users, growing 50–400 per day by word of mouth. Its business model takes a commission on mobile sales and charges boutiques for footfall when a user opens a Knomi notification first; it is not yet monetizing in-store purchases driven by its notifications. The company plans geographic expansion to Paris, Milan, New York and possibly Hong Kong and aims to work with high-end brands over time while keeping a curated, social-first product focus.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2015