KohortPay builds an in-checkout referral system that issues a shareable promo code to shoppers at the point of purchase; the code can be used by friends within seven days to unlock discounts and increase the buyer's reward. When a referred friend buys, the merchant reimburses the original buyer the agreed promotion directly to their bank card. The solution integrates on merchant sites in about three minutes and charges a fixed fee per buyer acquired plus a commission on the basket; merchants only pay if the solution generates customers. KohortPay targets large retailers and digital-native vertical brands and claims customer acquisition costs up to two times lower than campaigns on Google or Meta. Founded in early 2022 and described as a French ('tricolore') startup, it is led by co-founders Thomas Andrews and Martin Souriau. Short-term commercial objectives include signing around twenty contracts by June 2024; the company recently completed a €1.2M fundraising that includes part debt from Bpifrance.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2024