Konnecto offers a prescriptive marketing platform that provides consumer brands with daily recommendations on how to increase online sales by reverse engineering competitors’ journeys and identifying path-to-purchase vulnerabilities. The company serves clients across multiple industries, including Coca-Cola, MyHeritage, AON and Haven Life. Led by CEO Erez Nahom, Konnecto uses data science and engineering to generate actionable marketing guidance. The company raised a $21M Series A to accelerate growth and expand product capabilities. It intends to use the funds to expand its data science and engineering teams and to invest in go-to-market infrastructure and headcount. As of the Series A, Konnecto has raised $29M in total capital to date. Konnecto provides a consumer intelligence platform that enables brands and marketers to apply novel data science to anonymized digital footprints to analyze digital paths to purchase at the SKU level. Using machine learning, the technology reverse-engineers the full consumer journey, surfaces early threats and opportunities, and generates actionable recommendations to disrupt funnels and identify new marketing strategies. The company says it works with dozens of Fortune 500 brands and is expanding into FMCG and direct-to-consumer industries. Konnecto plans to use its new funding to grow its data science team and expand into new verticals and geographies. The company is led by CEO Erez Nahom and is based in Tel Aviv, Israel.

Total raised

$25M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2022