Leadfeeder uses Google Analytics data to reveal the names and behaviour of companies visiting a website and pushes those insights into customers' CRM and email marketing tools. The product scores and enriches leads with company background and decision-maker data while remaining fully GDPR compliant and not capturing personally identifiable information. It offers a monthly subscription model with pricing starting at $59 per month and customers typically paying around $110 per month. Prior to the raise the startup crossed the €4M ARR mark and had around 3,000 paying customers. Leadfeeder says it will use new capital to further develop its AI-powered lead automation tool and to grow the team for international expansion. Its typical customers are marketing and sales departments at small and mid-sized B2B companies, especially in software and professional services, across Europe and the U.S. Leadfeeder provides an online lead-generation tool for B2B companies that reveals which companies visit a customer's website and what they do there. It leverages Google Analytics data and identifies visits from corporate networks to help convert promising visitors into sales leads. The company is a Google Analytics Partner and currently has over 2,500 active monthly users worldwide. Launched in 2014 by CEO Pekka Koskinen and based in Helsinki, Finland, Leadfeeder focuses on analytics-driven sales insights. The company plans to expand into new markets, triple its workforce in Helsinki and remotely, and research and develop analytics-based sales automation solutions. It intends to use recently raised funds to support that expansion and R&D.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2019