Leal is a SaaS retail-tech company that enables B2C brands, e-commerce sites and financial institutions to build customer databases and offer cashback, rewards and targeted campaign management. The platform integrates with 160 point-of-sale systems and provides campaign tools and customer-behavior tracking, including for cash-paying customers. Leal works with more than 1,000 brands across 15 industries in eight countries; its client list includes Subway, Verifone and Chevron. The company reports more than 6 million users (up from 1.5 million in 2020), with 3.5 million active users joining in the last 12 months. Founded in 2016 by Camilo Martinez and Florence Frech and based in Bogotá, Leal nearly lost 85% of its merchants during the pandemic and rebuilt its business from 2021 onward. With the new funding it plans to reach $10 million in annual recurring revenue and to invest in Mexico penetration, omnichannel communications, smarter data collection, automation of benefits and AI-driven personalization including generative-AI chatbots and strengthened WhatsApp and Facebook Messenger channels. Leal is a Bogota, Colombia-based fintech operating across Latin America that provides cashback and rewards products enabling consumers to earn money back on everyday purchases. Led by CEO Camilo Martinez and COO Florence Frech, Leal launched in 2021 functionality that lets grocery shoppers scan paper receipts to earn Leal Coins redeemable for goods and services including gas, cell phone top-ups and Rappi deliveries. The company positions its digital wallet as an ecosystem that offers additional services beyond cashback, including a broader payment ecosystem and merchant network. Leal plans to expand its rewards program, digital wallet, payment ecosystem, user base, merchant network and Leal Coins throughout Mexico, Colombia and Central America in 2022. It intends to use new funding to launch a co-branded credit card, scale operations in Mexico and invest in technology development over the next year. Leal is a loyalty startup based in Bogota that aggregates reward programs into a single app used by more than 1 million registered users and over 450 affiliated brands. The platform integrates with point-of-sale payment terminals to capture transactional data and convert it into analytics for merchants. Businesses can use Leal's analytics to identify customers, visit frequency, average purchase tickets and brand perception. The system also enables brands to send customized, automated messages via SMS or email. Leal intends to use the new funding to accelerate expansion into Central America, starting with El Salvador and Panama. Co-founded by Florence Frech and Camilo Martinez, the company has raised more than US$5m to date.

Total raised

$18M

Funding rounds

3

Latest round

Series B

Latest activity

Jan 2024