Leanplum is a customer engagement platform whose technology is embedded in apps and websites. The company says about 2 billion people used apps and websites that use its services in 2019. It announced a $27 million extension to its 2017 Series D and said the proceeds will be used to bolster product development and go-to-market efforts. With the new extension, Leanplum has now raised a total of $125 million. The company also announced an executive transition: George Garrick was appointed president and CEO, Sheri Huston became CFO, co-founder Momchil Kyurkchiev moved to chief product officer, and Russ Fradin joined the board. The leadership changes were described as a transition to support the company as it accelerates growth and expands globally. Leanplum, founded in 2012 by CEO Momchil Kyurkchiev, provides a mobile marketing platform built for engagement. The platform enables brands to orchestrate multi-channel campaigns across messaging and in-app experiences and offers real-time insights to deliver in-the-moment engagement. Customers named in the article include Tinder, Grab, Tesco and Zynga, as well as APAC apps Liven, Lomotif, ofo and TMON. The company is based in San Francisco, CA. Leanplum closed a $52M Series D add-on and intends to use the funds to scale and accelerate growth in China and the greater APAC region. Leanplum is a San Francisco-based provider of a mobile engagement platform founded in 2012 by Momchil Kyurkchiev. The platform enables brands such as Tinder, Grab, Tesco, and Zynga to orchestrate multi-channel campaigns—from messaging to the in-app experience—through a single integrated platform. Leanplum captures more than 16 billion mobile data points daily. The company intends to use its new funding to accelerate product innovation in machine learning, cross-channel automation, and one-to-one personalization, and to expand globally. Leanplum has offices across North America, Europe, and Asia. Prior to this round the company had received more than $93M in total funding. Leanplum started as a mobile A/B testing platform and has expanded into a full mobile marketing platform. Its product supports push notifications and in-app messages and has just launched an email engagement channel out of beta. The platform lets marketers segment and target users by location, in-app behavior, purchase history and coordinate messages across channels. Leanplum counts customers including Tinder, Lyft, Zynga and Macy’s. The company says it has tripled revenue over the past two years and expects to triple again in 2016. It is tracking close to four billion events per day and expects that to reach 12 billion by the end of the year. Leanplum plans to use new funding to expand sales, marketing and engineering teams and to drive global expansion. Leanplum offers a mobile lifecycle marketing platform combining personalized messaging, dynamic UI optimization and A/B testing with analytics to help marketers re-engage users after app install. The company recently launched its Lifecycle Engine, a comprehensive dashboard that lets non-technical users trigger personalized campaigns based on time and user behavior. Leanplum began as an iOS and Android A/B testing service and graduated from TechStars Seattle in 2012 before expanding into a full lifecycle marketing solution. Management reports the business grew 5x year-over-year and has received validation from customers such as Expedia. With the new funding the company plans to hire more engineers and invest heavily in marketing and sales, including international expansion. To date Leanplum has raised a total of $17.2 million.

Total raised

$172M

Funding rounds

7

Latest round

Series D

Latest activity

Feb 2020