Leta is a Nairobi-based logistics software-as-a-service provider whose AI-powered platform optimizes delivery routes, tracks shipments in real time, automates manifests and dispatch planning, and pulls live order data from ERP, POS and OMS systems. The platform selects optimal vehicles, applies FIFO or LIFO loading logic, and continuously updates its map layer to avoid flagged routes, enabling real-time route optimization and improved delivery efficiency. Leta charges on a per-delivery pricing model and says revenues have grown 5x since 2022 while it now powers 35+ major businesses (including KFC and Diageo) and optimizes 10,000+ daily trips across five markets. Since 2022 the company reports growth from 500,000 to 4.5 million deliveries, from moving 20,000 to 150,000 tons, and from managing 2,000 to 7,400 vehicles. Leta is piloting embedded-finance products—fuel cards for delivery partners, asset financing for vehicles and devices, and supply-chain financing for FMCG merchants—as a natural extension of its platform. The company aims to double revenue in coming months as it expands into more countries across Africa and the Middle East and emphasizes sustainability by helping clients reduce fleet size, fuel use and emissions. Leta provides a proprietary route and load optimization SaaS that helps distributors, logistics providers and marketplaces reduce vehicles needed, cut costs and improve delivery times. Its platform includes a driver app for sequenced stops and proof-of-delivery, customer tracking links, and telematics-style metrics (speed, braking, idle time, utilization). Since launch last year, Leta says it has optimized over 500,000 deliveries, moved more than 20,000 tons of goods and managed around 2,000 vehicles. The startup works with more than 20 major customers, including Simbisa Brands, Chandaria Industries, Twiga and ShopZetu. Leta is preparing a transport marketplace to enable on-demand additional vehicles and is in talks with financial providers to offer asset-financing and other fintech products. The company plans to scale beyond its current five markets (Kenya, Tanzania, Uganda, Zambia and Zimbabwe) beginning with a December launch in Ghana and later expansion into Nigeria.

Total raised

$8M

Funding rounds

2

Latest round

Seed

Latest activity

Mar 2025