Participated · Series A · Oct 2024

Dastgyr is a demand-led B2B marketplace launched in 2020 that connects retailers with suppliers, manufacturers and wholesalers to enable wholesale ordering and next-day delivery. The platform offers a sellers app for product uploads, pricing and purchase orders while buyers use the marketplace to order inventory. Dastgyr expanded beyond FMCG into electronics, pharmaceuticals, industrial goods, raw materials and construction materials. It uses a cross-docking, asset-light fulfilment model to move goods quickly and offers Shariah-compliant lending services for largely unbanked or underbanked sellers and buyers. The company targets Pakistan’s ~2 million SMBs and the broader SMB market opportunity cited at around $150 billion in value. Following the raise, Dastgyr plans further geographic expansion and to broaden fintech offerings while investing in technology and people.

Participated · Seed · Oct 2023

Sukhiba has built a B2B conversational commerce tool that brings end-to-end transactions into WhatsApp, including browsing product catalogs, cart management, checkout and notifications. The platform supports local payment methods such as M-Pesa and offers order management, customer grouping, routing to sales staff and CRM-like monitoring features for manufacturers and distributors. Sukhiba says it has enabled WhatsApp commerce for more than 30 companies, serving close to 15,000 micro, small and medium-sized enterprises (MSMEs). The startup originally launched as a community commerce, asset-heavy model and pivoted to conversational commerce to focus on scalable software. Sukhiba is positioned to expand beyond Kenya into other high-WhatsApp-penetration African markets such as Ethiopia, South Africa, Egypt and Nigeria. The company closed a $1.5 million seed round to support that expansion.

Participated · Seed · Nov 2022

Leta is a Nairobi-based logistics software-as-a-service provider whose AI-powered platform optimizes delivery routes, tracks shipments in real time, automates manifests and dispatch planning, and pulls live order data from ERP, POS and OMS systems. The platform selects optimal vehicles, applies FIFO or LIFO loading logic, and continuously updates its map layer to avoid flagged routes, enabling real-time route optimization and improved delivery efficiency. Leta charges on a per-delivery pricing model and says revenues have grown 5x since 2022 while it now powers 35+ major businesses (including KFC and Diageo) and optimizes 10,000+ daily trips across five markets. Since 2022 the company reports growth from 500,000 to 4.5 million deliveries, from moving 20,000 to 150,000 tons, and from managing 2,000 to 7,400 vehicles. Leta is piloting embedded-finance products—fuel cards for delivery partners, asset financing for vehicles and devices, and supply-chain financing for FMCG merchants—as a natural extension of its platform. The company aims to double revenue in coming months as it expands into more countries across Africa and the Middle East and emphasizes sustainability by helping clients reduce fleet size, fuel use and emissions. Leta provides a proprietary route and load optimization SaaS that helps distributors, logistics providers and marketplaces reduce vehicles needed, cut costs and improve delivery times. Its platform includes a driver app for sequenced stops and proof-of-delivery, customer tracking links, and telematics-style metrics (speed, braking, idle time, utilization). Since launch last year, Leta says it has optimized over 500,000 deliveries, moved more than 20,000 tons of goods and managed around 2,000 vehicles. The startup works with more than 20 major customers, including Simbisa Brands, Chandaria Industries, Twiga and ShopZetu. Leta is preparing a transport marketplace to enable on-demand additional vehicles and is in talks with financial providers to offer asset-financing and other fintech products. The company plans to scale beyond its current five markets (Kenya, Tanzania, Uganda, Zambia and Zimbabwe) beginning with a December launch in Ghana and later expansion into Nigeria.

Participated · Series A · Aug 2022

Omnibiz operates an asset-light B2B e-commerce platform and retail operating system that connects FMCG manufacturers, partner distributors and last-mile logistics to informal retailers via a mobile app, WhatsApp channel and phone ordering. The company offers the MyStore bookkeeping app that integrates procurement, inventory, sales tracking and BNPL working-capital services to improve retailer retention and operations. Omnibiz serves over 3,000 daily active retailers, reports an annual GMV of $130 million, and has expanded to 12 Nigerian cities and into Ghana. The platform partners with more than 70 logistics providers and delivers products from over 200 brands. Founded in 2019 by Deepanker Rustagi and based in Lagos, Omnibiz focuses on retailer loyalty and unit economics rather than broad registered‑merchant counts. The company plans regional expansion into Abidjan, Takoradi, Kumasi and Accra and aims to grow daily active retailers to 10,000 next year. Omnibiz digitizes the informal B2B FMCG supply chain by connecting manufacturers with retailers through a mobile app, WhatsApp channel and a phone number for orders. The company uses an asset-light model: partner distributors warehouse goods while Omnibiz contracts third-party logistics to deliver orders to retailers within 24 hours. It serves more than 20 brands, including Coca-Cola, Nestlé, Kellogg’s, Unilever, Procter & Gamble and Kimberly‑Clark, with top categories of food, non-alcoholic beverages, personal care and baby care. Omnibiz currently operates in Lagos, Abuja, Port Harcourt and Kaduna and plans to add Ibadan and Kano before the end of August, then expand into West African cities such as Abidjan, Takoradi, Kumasi and Accra. The company plans new tech products, expanded category coverage (alcoholic beverages and OTC pharmaceuticals) and tools to improve retailers’ access to working capital and business management. Management reports 30% month-on-month growth over the past 12 months and has raised fresh capital to support expansion.

Participated · Seed · Jun 2022

Jumba operates a web-based marketplace and local sales teams that help retailers and real estate developers source construction materials and handle logistics and invoicing. The startup negotiates discounted prices with manufacturers, runs in-house logistics to reduce costs, and offers short-term financing through bank partners with plans to provide longer-term credit for developers. Launched less than a year before this article, Jumba had reached three-times quarterly growth by the end of last year and covers 60% of Kenya’s 47 counties. Its customers access products via the platform while sales associates support sourcing in different counties, especially beyond Nairobi where manufacturing is centralized. The company aims to verticalize construction supply in Kenya, scale within the country to address demand, and eventually explore expansion after deeper market penetration. Jumba’s mission includes helping bridge Kenya’s housing deficit by improving distribution, access, and cash flow in the construction sector. Jumba is a B2B construction-technology marketplace that lets hardware store operators order and restock construction materials online, negotiates prices with manufacturers, and allows resellers to pay on delivery. Launched in April, the startup aims to be the primary source of construction materials in Kenya and to expand beyond major cities as it grows. The company is expanding product assortments according to regional demand and is onboarding manufacturers and hardware stores outside Nairobi to grow its supplier and reseller pools. Jumba is considering a buy-now-pay-later (BNPL) product for top-performing resellers, to be built on order history, while already offering payment-on-delivery. The founding team includes CEO Kagure Wamunyu and CTO Miano Njoka; Wamunyu is a civil engineer and real-estate entrepreneur with prior experience helping Uber roll out in Kenya and participating in Kobo360’s expansion. The startup hired Peace Osangir as CFO to lead finance and risk, and has raised funding to fine-tune its technology and accelerate city-level expansion.