Life & Pursuits is an Ayurveda beauty and wellness brand that combines ancient Ayurvedic formulations with modern scientific quality standards. Founded in 2016 by Mudit Consul and Aditi Consul, with co-founders Manshu Aneja and Mani Agrawal, the company sells a range of organic hair, skin, baby and aromatherapy products. Its products and ingredients carry certifications including USDA Organic, NATRUE and India Organic. The company says it is experiencing increasing global demand and high repeat transactions. With the new funding, Life & Pursuits plans to grow its product range and enhance its global footprint by launching D2C operations in the US, UK and EU, while investing in building trust and authenticity to become a market leader in organic Ayurveda beauty and wellness. The company raised $500K (around Rs 3.75 crore) in angel funding to support these initiatives.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2022