Lifefactory is a housewares company led by CEO Roy Mabrey that makes reusable glass water bottles, baby bottles and food storage solutions. Its products are manufactured in the U.S. and E.U. The company's products are available in over 3,000 premium retail locations and in more than 20 countries. Retail partners include Amazon.com, Bed Bath & Beyond and Whole Foods Market. Lifefactory plans to use new capital to expand the team, accelerate product development and build the brand. The company recently closed a $5M Series C growth equity financing to support those plans. Lifefactory produces BPA-free glass baby and adult beverage bottles with patent-pending silicone sleeves and silicone teethers; its products are marketed as free of toxins. The company is based in Sausalito, California. Lifefactory closed a $1.65M Series A funding round. The round was led by Greenhouse Capital Partners and Big Sky Partners. In conjunction with the funding, Peter D. Henig of Greenhouse Capital Partners and Katie Schwab of Big Sky Partners joined Lifefactory’s board of directors. Lifefactory’s products are sold by retailers nationwide and across Europe, Asia and the Middle East, including Whole Foods, Nordstrom and BabyGap. Lifefactory produces green consumer products for infants, focusing primarily on environmentally-safe baby bottles. The company, formerly known as Babylife, is based in Sausalito, California. Its products are sold through about 500 retail stores and online vendors across the U.S., Canada and Europe, including Nordstrom, Gap and Amazon. Lifefactory raised external seed capital after previously relying on contributions from family and friends. The business appears distribution-focused today, with retail partnerships forming a key channel. No revenue or user metrics were disclosed in the article.

Total raised

$7M

Funding rounds

3

Latest round

Series C

Latest activity

Aug 2015