LifeLock provides identity-theft protection services to consumers and partners with financial organizations and telecommunications companies to evaluate and mitigate identity risk. The company acquired ID Analytics, which develops technology to predict identity risk associated with credit applications and also offers consumer protection services. LifeLock used $100 million in new equity financing toward the acquisition and says LifeLock and ID Analytics generated combined revenue in excess of $200 million in 2011. ID Analytics will operate independently as a wholly owned subsidiary of LifeLock. Management positions the acquisition as strengthening LifeLock’s consumer identity-protection business and enabling delivery of next-generation identity risk management solutions. The company has raised a total of $178 million to date. LifeLock offers identity-theft protection services and markets a $1 million “service guarantee” to subscribers. CEO Todd Davis has promoted the guarantee by publicly advertising his social security number as a marketing tactic. The company has faced at least one high-profile incident in which Davis’s identity was stolen and used to obtain a $500 payday loan, prompting lawsuits and public debate over the guarantee. Regulatory filings and PE Data Center pegged LifeLock’s recent financing at a valuation of about $306 million. LifeLock recently raised $40M in a financing and has previously raised at least $31.5M from Kleiner Perkins, Goldman Sachs and Bessemer, taking total capital raised to more than $71M. Symantec has entered a partnership to bundle LifeLock with Norton products, offering Norton customers a free 30-day LifeLock service, 10% off membership and two free movie tickets.

Total raised

$140M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2012