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The Venture Codex

Cross Creek Advisors

505 S Wakara Way Suite 215, Salt Lake City, UT, 84108, United States

Overview

Cross Creek is a venture capital firm founded in 2006 inside of Wasatch Advisors, Inc. Through its direct investment strategy and fund investment strategy the firm seeks to invest in what we believe are high quality late stage companies and top-tier venture capital funds. The strategies are mutually beneficial in their goal to strengthen ties between private and public investors and to achieve above market returns for limited partners.

Total investments
61
Lead investments
4
Investments · 12mo
3
Active investors
7

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Databento

    Participated · Series B · Jul 2026

    Databento provides a unified API delivering real-time and historical market data across futures, options, and equities, owning the market data stack end-to-end and colocating servers at exchanges to capture data directly. The company emphasizes performance, reliability, and a developer-friendly experience, and reports more than doubled active API users in recent months. Financially, Databento reached profitability with 24 employees, grew revenue 6.65x year over year, and has maintained over 97% enterprise logo retention since inception. It plans to expand its infrastructure footprint to more than 20 data centers worldwide and has secured over 100 petabytes of additional storage capacity. Databento aims to broaden coverage across asset classes and geographies as part of its growth strategy.

  • Zanskar

    Participated · Series C · Jan 2026

    Zanskar combines artificial intelligence, modern drilling techniques, and computational geoscience to find, assess, and develop geothermal energy resources. The company has a portfolio of greenfield geothermal projects, including the Lightning Dock site in New Mexico and recent discoveries at Pumpernickel and Big Blind in Nevada, plus two announced discovery sites in Nevada. Financially, Zanskar completed a $115 million Series C in January 2026 (later expanded with additional investment from Just Climate) and has now closed a $40 million revolving Development Capital Facility structured to scale to $100 million. Zanskar plans to use the new facility to fund pre-construction work and bridge projects to traditional project financing so it can rapidly build multiple geothermal power plants. The company aims to deliver gigawatts of clean, firm power to U.S. customers and expects to create hundreds of jobs as it scales development. Zanskar markets its approach as making geothermal more predictable, lowering development costs, and enabling large-scale deployment of dispatchable baseload power.

  • WeTravel

    Participated · Series C · Sep 2025

    Founded in 2014 and headquartered in San Francisco and Amsterdam, WeTravel offers tour operators a unified platform to manage bookings, traveler data, itineraries and supplier pay-outs. The software lets businesses capture both online and offline reservations, reconcile payments with bookings, and pay global suppliers instantly with no processing fees. Recent product additions include an AI-powered Itinerary Builder that can convert a PDF into an interactive trip plan and Agentic tools that review invoices, collect traveler information and automate marketing. The company also operates the WeTravel Partner Network, a B2B marketplace that allows operators to discover, coordinate and pay vendors. WeTravel supports thousands of operators running trips in 206 countries and has facilitated travel for more than 1.6 million travelers. With new funding, it plans to expand its global payment infrastructure, roll out additional AI-driven workflows, and open offices in Chicago, Sydney and Baku to support international growth.

  • Sardine

    Participated · Series C · Feb 2025

    Sardine, headquartered in San Francisco, offers an agentic risk platform that unifies data across risk teams to stop fraud in real time, prevent AI-driven attacks, and automate fraud and AML operations. Its platform leverages device intelligence and real-time risk scoring and is used by customers across retail, commercial, and wealth lines. Sardine’s fraud consortium profiles over 6 billion devices, 800 million consumers, and 3 million businesses worldwide. The company counts customers such as FIS, GoDaddy, Intuit, Edward Jones, ZoomInfo, and Checkout.com and is expanding its footprint in financial services. Recent commercial momentum includes a multi-year partnership with National Bank of Canada, which followed a live evaluation demonstrating improved fraud detection and reduced false positives.

  • Safely You

    Participated · Series C · Jan 2025

    SafelyYou sells an ambient, AI-powered camera-and-sensor platform that detects when residents might be falling and triggers text and phone alerts to on-call staff. The system does not require wearables and is paired with a remote clinical team that documents falls, reviews videos, conducts root-cause analyses, and issues recommendations. The clinical team has analyzed more than 300,000 on-the-ground events to help reduce future falls. Founder George Netscher says the technology originated in 2015 as part of his doctoral research and the company’s mission is to ensure the highest-quality care for seniors. SafelyYou nearly shut down during the COVID-19 pandemic but survived and now serves nearly 1,000 senior living communities. The company employs roughly 100 people and is San Francisco-based; new capital will support continued expansion. SafelyYou has developed a remote care platform combining real-time AI video technology with a 24/7 remote clinical team to detect and address resident falls. The product is targeted at senior living communities to reduce fall rates and emergency room visits. The company is led by founder and CEO George Netscher and is based in San Francisco, CA. SafelyYou is backed by investors including Eclipse Ventures, Foundation Capital, DCVC, Founders Fund, and Omega Healthcare Investors. The company obtained a $30 million venture loan facility from Horizon Technology Finance, with $10 million initially funded. It intends to use the loan proceeds to expand its business reach. SafelyYou develops an AI-enabled fall management platform that detects falls, analyzes patterns, and pairs technology with professional caregiver intervention to prevent future incidents for seniors and people with Alzheimer’s, dementia, or cognitive impairment. The system combines video review and AI-augmented pattern recognition, reviewing over 1,500 videos of on-the-ground events per month to generate personalized care plans. SafelyYou’s platform is reported to reduce falls by 40% and ER visits from falls by 80%, and a Belmont Village case study found fall-driven ER visits fell to 4% versus an industry average of 17–25%. Beyond detection and prevention, the technology assists caregivers with medication adherence, behavioral monitoring, false-alarm management, memory issues, and occupational therapy support. The company plans to expand availability of its fall-management technology to a wider range of older adults and scale deployments in senior-care facilities. Financially, SafelyYou closed a $30 million Series B in the announced round, bringing its total venture funding to approximately $70 million. SafelyYou offers an AI-enabled fall detection and prevention system specifically designed for memory care and residents with Alzheimer’s disease and related dementias. Its solution uses cameras that only activate when a fall is detected to protect privacy and limit liability. The platform provides post-fall video review to support unwitnessed falls, assist ER decision making, and perform root cause analysis to inform fall prevention. SafelyYou originated in 2015 as the doctoral research of CEO George Netscher at the UC Berkeley Artificial Intelligence Research Lab. The system is already deployed in numerous communities in North America. The company intends to use its new funding to scale its assisted living and skilled nursing business.

Team

  • Karey Barker

    Founder and Managing Director

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  • Barbara Burke-Reininger

    Director of Finance & Operations

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  • Rosalie Staes

    Associate

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  • Peter Jarman

    Managing Director

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