Lifepal operates an online marketplace where customers compare and buy insurance from more than 50 providers offering about 300 policies across life, health, automotive, property and travel. The platform pairs self-service comparison and educational content (Lifepal Media) with licensed agents on a customer support line — roughly 90% of customers use that support. Lifepal says its site and blog attract about 4 million monthly visitors, creating a funnel for the marketplace; about 60% of its health and life customers are first-time buyers. The company uses a recommendation engine that considers budget, age, gender, family composition and prior insurance to match customers with policies and support; its customers typically spend about 3%–5% of yearly income on insurance. Lifepal plans product launches to streamline claims, including an Insurance Wallet to guide application and claims processes and an Easy Claim product to automate claims. The company, founded in 2019 and based in Jakarta, reported rapid growth (cited as 12X last year) and is targeting end-to-end customer retention from research to renewal and claims.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2021