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The Venture Codex

Insignia Ventures Partners

2 Shenton Way #08-02 SGX Centre 1, Singapore, 068804

Overview

Insignia Ventures Partners is a venture capital firm that specializes in startup investment. Insignia Ventures Partners is an investment firm managed by a former Sequoia Asia partner, Yinglan Tan.

Total investments
62
Lead investments
24
Investments · 12mo
2
Active investors
2

Sector focus

  • Financial Services
  • Impact Investing
  • Venture Capital
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Investment portfolio

  • Diaflow

    Led · Equity · Jul 2026

    Diaflow builds autonomous AI teammates that connect to a company's existing databases and communication tools to execute routine work across marketing, sales, and operations. Since launching in February 2024 the startup has attracted 14,000 global users and achieved seven-figure annual recurring revenue. Its customers are primarily businesses with 10 to 200 employees, and it targets a long-term addressable market of 50 million small and medium businesses globally. Diaflow monetizes through tiered subscriptions, usage-based AI credits, and professional services for custom deployments. The company competes with workflow automation platforms like Zapier and enterprise automation providers such as UiPath. Founders Lai Pham and Anh Doan have signaled growth ambitions, including planning a $10 million round in mid-2027.

  • Konvy.com

    Participated · Series B · May 2026

    Konvy.com operates an omnichannel beauty and personal care platform offering over 20,000 products from more than 1,000 brands and a growing portfolio of private label items. The company has built a market-leading position in Thailand and is actively expanding into the Philippines and Malaysia. Its omnichannel strategy spans marketplaces, social commerce, and localized marketing to reach consumers across the region. Konvy raised $22 million in a Series B led by Cool Japan Fund to support this regional expansion and private label growth. Previously, Konvy raised $11 million in a 2024 second tranche Series A from New Day Ventures, Alibaba International Digital Commerce Group, and Insignia, and $10 million in a 2022 Series A from Insignia. The company is positioning itself to capture rising middle-class spending and growing demand for curated premium beauty products in Southeast Asia.

  • Elevarm

    Participated · Series A · Mar 2025

    Elevarm is a Bandung, Indonesia-based agritech company specializing in horticulture production and high-quality agricultural inputs for smallholder farmers. It supplies seeds, bio-based fertilizers, and environmentally friendly pest control solutions, and produces seedlings in advanced greenhouses. Its in-house R&D engine, NextBio, focuses on developing sustainable agri-inputs to improve soil health, biodiversity, and crop resilience. The company supports more than 15,000 farmers across West Java, Central Java, and Yogyakarta and collaborates with over 30 partners including government agencies, universities, and financial institutions. Led by CEO Bayu Syerli, Elevarm plans to expand seedling varieties, develop new bio-based inputs, and launch AI-powered digital tools to deliver real-time insights and automate tasks. The recent funding will be used to implement these strategic initiatives. Elevarm operates a platform offering a suite of horticulture services and products, spanning fertilizers, soil testing and agricultural product trading. The company positions itself as an end-to-end agricultural technology service provider. Its platform brings together inputs, diagnostics and marketplace functions for growers and buyers. Elevarm recently secured external capital to support its operations and platform activities. The article reports a $1 million strategic investment from three institutional partners. No operating metrics, founding year or location are disclosed in the article. Elevarm is an agritech company based in Jakarta focused on producing seedlings and organic fertiliser. The company operates production capacity for seedlings and organic inputs used in agriculture. Its core product offering centers on scaling seedling output and expanding organic fertiliser production. Recent financing indicates the company is pursuing growth in manufacturing and supply capabilities. The article does not report operating metrics such as revenue or user counts. Elevarm intends to use new capital to increase its production capacity.

  • fileAI (formerly bluesheets)

    Led · Series A · Feb 2025

    fileAI provides a platform for automating unstructured data processing at scale, using advanced AI to simplify extraction, organization, and enrichment across all file types. The company serves global enterprises including MS&AD, Toshiba, KFC, DirectAsia, Nippon and Ernst & Young and processes over 200 million files annually. It supports 200+ languages and targets workflow and process automation to eliminate manual work and drive productivity gains and cost savings. fileAI has customers across Singapore, Australia, Thailand, Hong Kong, Japan, Indonesia and the USA. Led by CEO Christian Schneider, the company positions itself as a horizontal file processing agent and AI workflow automation provider. The company says it will use the new funds to expand operations and accelerate development efforts. bluesheets is a Singapore-based AI automation software company that provides a platform leveraging millions of financial data points to train AI models for process automation across industries. The company's core product is an AI automation platform designed to help clients digitize and automate back-office and operational workflows. In January 2024 it raised US$6.5M in a Series A financing led by Illuminate Financial. The company plans to use the proceeds to advance proprietary AI capabilities and expand client digitization and automation efforts. It will also support strategic management-level hires and aims to further penetrate target industries including financial services, insurance, supply chain and procurement, and manufacturing while continuing to serve accounting, finance, and hospitality sectors. bluesheets is led by CEO Christian Schneider and COO Clare Leighton. Bluesheets is an AI-powered data-processing platform that automates financial data consolidation, reconciliation and end-to-end processing for enterprises. Its SaaS product, launched in September 2021, ingests and normalizes financial data from online and offline sources via APIs, classification algorithms and machine learning, and it supports integrations to more than 11 million endpoints and tools including Slack, Google Drive and WhatsApp. The company says its NLP capabilities cover more than 75 languages and its AI has automated over 100 million data points; since launch it has automated financial data for more than 10,000 companies. Founded in 2020 by Christian Schneider and Clare Leighton and based in Singapore, Bluesheets positions itself as a plug-and-play solution that specializes in processing unstructured, offline data common in Southeast Asia. The latest $4 million funding led by Insignia Ventures brings its total raised to $5.7 million and will be used to expand product use cases and reach more international customers. Bluesheets currently focuses on the Southeast Asian market and plans to scale across seven countries including Australia, South Africa, the U.K. and the U.S. The founders cite pandemic-driven digitization as a tailwind and emphasize flexibility across use cases and simplicity of integration for enterprises and SMEs. Bluesheets (Researchmyuser Pte. Ltd.) offers a data-transformation platform that applies AI, classification algorithms, and machine learning to automate enterprise accounting and enable financial automation for local and global businesses. The company serves SMEs, accounting firms, and large enterprise clients through a self-serve SaaS model with tiered subscription plans. Bluesheets integrates with local fintech platforms, point-of-sale systems, and messaging tools to expand connections and data sources for users. The product focuses on automating bookkeeping and related financial workflows to reduce manual effort and improve accuracy. The company intends to scale its platform into all markets and expand its offering to new client segments using newly raised funds.

  • Surfin

    Led · Series A · Oct 2024

    Surfin Meta Digital Technologies is a Singapore-based financial technology platform led by CEO and founder Dr Yanan Wu. It provides digital financial services for the unbanked and underbanked in emerging markets, including consumer lending and credit cards, payments and remittances, wealth management, and B2B services. The company closed a funding round that brought its total funding to USD 26.5M. Investors in the round included Woori Venture Partners, Washington University in St. Louis, and Phillip Private Equity; an initial USD 12.5M investment was led by Insignia Ventures Partners in October 2024. Proceeds will be used to support development into new markets and to expand research & development initiatives. The firm plans to build a holistic suite of intelligent financial products for these markets. Surfin is a financial technology platform launched in 2017 and headquartered in Singapore that began with consumer lending and expanded into a suite of financial services. It now offers payments, remittance, credit card issuance, and wealth management across multiple markets. The company reports serving 60 million individuals across eight countries on three continents and processing about $2.7 billion in cumulative transactions. Products include Ayovest, a mutual fund trading platform launched in Indonesia in 2023, and Sufinc, a Visa-partnered credit card business in Mexico; in Indonesia Surfin holds licenses for P2P lending, mutual fund distribution, remittance, and payment gateway services. Surfin’s ecosystem is powered by a unified AI-driven credit scoring and risk-management engine to lend sustainably at scale and expand use cases. The company has been bootstrapped and self-financed since launch, has not taken third-party debt, and has over 2,500 people globally.

Team