Lift began as a free goal-tracking platform incubated by Twitter co-founders’ Obvious Corp., giving users a simple interface to log daily habits while receiving encouragement from a community feed. The service has attracted a user base in the single-digit millions, who collectively pursue goals ranging from productivity and meditation to dieting and exercise. With version 2.0, Lift introduced a paid coaching marketplace: users pay $15 per week to chat with peer mentors who have demonstrable expertise in the specific habit they wish to adopt. The company has already trained 700 coaches qualified to support 4,000 distinct goals and reports premium conversion rates just over 3%, a typical benchmark for freemium apps. Additional revenue opportunities include higher-priced phone consultations and bespoke diet or training plans. By leveraging in-app performance data, Lift surfaces high-quality coaches and keeps prices far below traditional professional coaching, which can cost up to $1,000 per week. The combination of a large engaged community and an affordable coaching layer positions Lift to monetize more deeply while broadening access to personal improvement resources.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2014