Liftoff provides machine learning–powered marketing, monetization, and creative solutions that help mobile developers drive discovery and maximize revenue. The company markets itself as an AI-enabled end-to-end platform and has launched its proprietary Cortex AI platform. Liftoff was formed through the 2021 merger of Liftoff and Vungle led by Blackstone and has expanded its product portfolio and technical capabilities under CEO Jeremy Bondy. The company says it has grown rapidly since the merger and maintains a diverse global presence. Liftoff was founded in 2012 and is headquartered in Redwood City, California. Management plans to scale Cortex, extend leadership across the app economy, and pursue capabilities through strategic M&A. Liftoff is a global performance-based mobile app marketing optimization platform founded in 2012 and headquartered in Redwood City, California, with additional offices across North America, Europe, and Asia. Its platform uses prediction intelligence and unbiased machine learning, creative testing, and a cost-per-revenue model to optimize for lifetime value (LTV) goals. Liftoff delivers more than one billion engaging ads each day across more than 500,000 mobile publishers in over 90 countries. The company says it partners with mobile app marketers to grow engaged user bases through acquisition and retention efforts and has appeared on the Inc. 5000 list of fastest-growing U.S. companies for four consecutive years. Liftoff positions itself as a leader in programmatic user acquisition and retention as content consumption shifts to mobile. The company plans to scale globally and expand product offerings to fuel future growth. Liftoff provides a platform that helps mobile app marketers find and acquire users who take valued post-install actions (purchases, subscriptions, registrations) rather than just installs. The product uses data from its SDK and licensed third-party sources to build profiles and lookalike audiences, and it integrates with mobile RTBs, ad networks, publishers, and social channels. The company reports a platform of over 1.1 billion unique mobile profiles and works with about 80 customers today, expecting to reach 250 by year-end; notable clients include Uber, Square, OpenTable, HotelTonight, and others. Liftoff charges on a cost-per-action basis (rather than cost-per-install) and has launched a quarterly “Mobile App Engagement Index” with benchmarks (e.g., register $9.45, share $24). The team is about 25 people and plans to use the new funding to grow the team, expand into retargeting, and broaden its customer profiles into more geographies and mobile-web users.

Total raised

$5M

Funding rounds

3

Latest round

Series A

Latest activity

Feb 2015