Liftopia operates an online and mobile marketplace (Liftopia.com) for advance-purchase ski lift tickets and other mountain activities and offers Cloud Store, a SaaS commerce and revenue-management solution for resorts. Its platform leverages proprietary business intelligence and automated dynamic pricing to help resorts optimize revenue and improve the consumer experience. The company serves more than 250 resorts in North America. Liftopia plans to use new capital to grow its team and accelerate development of its commerce, business intelligence and mobile products. Founded in 2005 and based in San Francisco, the company has 35 employees and is hiring across engineering, design, product, partner strategy, marketing and customer support. To date the company has raised a total of $7.9M. Liftopia is a San Francisco-based online retailer that sells lift tickets and mountain resort activities through an advance-purchase marketplace. Consumers can buy tickets in advance and save up to 80% off walk-up rates, while resorts list for free and Liftopia takes a portion of each transaction. The company works with about 150 resorts across North America and says transaction volume and revenue have grown in the triple digits over the past year. Liftopia estimates the North American market at roughly $5 billion and says Europe—about four times larger—is on its future roadmap. Resorts benefit by reducing exposure to volatile weather and attendance swings, and Liftopia captures revenue through per-transaction fees. Today’s funding increases the company’s capital base as it continues to expand its resort partnerships and geographic reach. Liftopia is a website that provides a pricing and discount directory for ski lift tickets at various resorts. The site tracks prices as they rise and fall depending on time of year, time of week, resort popularity and snowfall quality so users can find the most affordable prices for locations that interest them. For the coming winter it plans to offer bargains on tickets at 120 to 140 resorts. The company plans to use the new $1 million to continue building out its website, add more partnerships with resorts (allowing daily pricing adjustments based on conditions and demand), and strengthen its marketing campaigns. Last year it attracted only 65,000 unique visitors at its peak in January, indicating it has a ways to go on user growth. Liftopia operates a niche ticket-sales site focused on discounted lift tickets for ski resorts. The company partners with resorts and enables them to make adaptive changes to ticket pricing based on weather conditions and other factors. Liftopia was founded in 2005 and is based in San Francisco, Calif. The site emphasizes dynamic, adaptive pricing to help resorts manage demand and pricing in smaller markets. Liftopia secured its first external funding from a multitude of individual investors, though the company did not disclose the round size. Investors named in the release included members of the Sand Hill Angels and North Bay Angels.

Total raised

$7M

Funding rounds

4

Latest round

Equity

Latest activity

Sep 2013