Lillii RNB operates a cloud-based Returns Management and Total Retail Loss platform called Freeing Returns that optimizes retailers' returns processes and uncovers fraud and loss hidden in their data. The company uses machine learning and artificial intelligence to spot organized retail crime and help loss-prevention teams respond rapidly. Since launching in 2020, Lillii RNB has worked across in-store and online channels in sectors including grocery, clothing, sporting goods and electronics. Its mission is to dramatically reduce the more than $400 billion in annual retail loss driven by returns, fraud and hackers. The company is led by founder and CEO Barbara Jones-Brown and is headquartered in Atlanta, GA. The recent seed funding is intended to accelerate growth and expand the Freeing Returns platform to retailers globally.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

May 2022