Limelight Platform provides a cloud-based solution that lets marketers plan, build, communicate and measure campaigns in one place, with tools to track and optimize live marketing activities such as experiential programs, test drives, trade shows, sponsorships, sampling programs and branded consumer events. Launched in 2014 by CEO Jonah Midanik, the company serves clients including Allstate, BMW, Bosch, Heineken, Infiniti, Mercedes‑Benz and Scotiabank. The platform gives brands control over campaign performance and optimization for live activities. Limelight is headquartered in Toronto and also maintains offices in San Francisco. The company closed a seed financing and intends to use the proceeds to accelerate expansion into the U.S. No operating metrics beyond client names were disclosed in the article.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2016