Linkitz builds modular wearable electronic toys composed of snap‑together electronic blocks that blink and buzz and whose behavior changes when rearranged, teaching programming through play. The product is explicitly designed to appeal to girls by combining socializing, accessorizing and technology. Founder Lyssa Neel, an MIT PhD, developed the idea inspired by her own daughters; co‑founders include Drew Macrae and Chris Wallace. The team won the 2014 N100 Startup Competition and received a $100,000 early‑stage investment from Northumberland CFDC to finalize, test and market the product. Linkitz is participating in a HAXLR8R program in Shenzhen to learn about product manufacturing and prepare for mass production. The company plans to set up headquarters in Coburg and is working with local engineers to develop prototypes for user testing.

Total raised

$100M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2014