Liquid provides an app analytics and personalization platform that lets developers integrate an SDK (currently supporting Android and iOS) to track events, sessions, users and devices and view demographics and app-specific metrics via a dashboard. Its flagship capability is real-time customization of app elements without changing the app’s underlying code, enabling targeted tweaks to boost engagement and conversion (for example promoting in-app purchases or altering content/design by user behavior). The company has opened its platform in public beta and plans a full launch in July. Liquid will use the seed funding to grow its team, add new features to the platform, and expand customer acquisition activities. It positions itself against competitors including Google Analytics, Flurry, Mixpanel, UseArtisan.com and Localytics, criticizing those tools for lacking user-centric analytics or personalization. The product is aimed at freemium app developers seeking to increase conversion of free users into paying customers.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2014