Loceye offers an online eye-tracking platform that lets media companies, agencies, marketing professionals, designers and other UI/UX participants run studies determining where, when and for how long users focus on screen elements. The service removes the need for extensive lab work and specialized equipment, delivering results from hundreds or thousands of test users quickly and at a fraction of traditional costs. Its analytics suite provides high-detail gaze data to enable data-driven design decisions, in contrast to solutions that rely on indirect mouse-movement or click tracking. The company was founded in 2017 by four electrical engineers from Aristotle University of Thessaloniki; co-founder and CEO is Konstantinos Alexoglou. Loceye has won multiple innovation awards, including Startup Europe Awards (Creative), ACT Pappajohn business plan Awards, Cosmote Hackathon and Ennovation. It recently secured funding to expand the team, further develop the product, and enter the market soon.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2018