Lola provides a monthly, fully-customizable tampon subscription that differentiates itself by manufacturing tampons made entirely of 100% cotton rather than the rayon-polyester blends common in most brands. Each shipment contains an 18-count box priced at roughly $10, with a $1 discount per box when customers order two boxes at a time. The founders emphasize ingredient transparency, pointing out that tampon makers are not required by the FDA to disclose all materials, and position their product as a healthier alternative. While the current product uses plastic applicators, the team is developing a cardboard applicator option to broaden its appeal to environmentally minded customers. The company’s marketing strategy centers on fostering small-group conversations about menstrual health, mirroring trends in clean-label food marketing. Lola recently raised $1.2 million in seed capital, its first outside funding. Investors in the round include BoxGroup, VaynerRSE, 14W, Andy Dunn, and Thrive Capital partners Josh Kushner and Will Gaybrick. Proceeds will be applied to continued product development, regulatory compliance, and subscriber growth.

Total raised

$28M

Funding rounds

3

Latest round

Series B

Latest activity

Jun 2018