Lootcakes operates a web-based rewards network that asks members to opt in and share in-app purchase receipts to self-identify gaming preferences and buying behavior. For every dollar members spend on free-to-play games distributed via the App Store, Google Play or Steam, they receive “lootcakes,” a virtual currency redeemable for gift cards to major gaming platforms. Members can increase rewards by purchasing in promoted games and participating in game-specific social groups. Lootcakes funds member rewards and generates revenue by helping game publishers with VIP user acquisition and is currently working with eight titles ranked in the U.S. top 100 grossing charts. The company plans to develop and release a consumer mobile app alongside its web service, expand its private beta to more gamers, grow beyond the U.S. market, offer limited edition merch and virtual goods, and forge affiliate partnerships with YouTubers, streamers and game communities. Led by Co-Founder and CEO Matt Littin, President & COO Dan Laughlin and Co-Founder and CTO David Schleupner, the company says it is already profitable.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2020