The Lovesac Company is a "new economy" e-commerce furniture retailer and high-end lifestyle brand based in Stamford, Connecticut, best known for modular Sactionals and durafoam Sacs. Its products are flexible, durable, washable, reconfigurable, and shippable via FedEx and UPS, built under a "Designed for Life" philosophy to last and reduce landfill waste. Lovesac operates a bustling online store plus more than 60 retail showrooms and is scaling via direct marketing, online exposure, and the addition of product-demo showrooms. The company reports strong customer engagement with more than 85,000 Instagram followers, 350,000 Facebook fans, a net promoter score more than double competitors, and 75% of customers making repeat purchases within two years. Founder and CEO Shawn Nelson holds numerous furniture patents and has received awards including Ernst & Young's Entrepreneur of the Year and a win on The Rebel Billionaire. The company recently secured capital through a bridge financing anchored by Satori Capital to help accelerate its growth initiatives.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2017