Participated · Equity · Jun 2017

The Lovesac Company is a "new economy" e-commerce furniture retailer and high-end lifestyle brand based in Stamford, Connecticut, best known for modular Sactionals and durafoam Sacs. Its products are flexible, durable, washable, reconfigurable, and shippable via FedEx and UPS, built under a "Designed for Life" philosophy to last and reduce landfill waste. Lovesac operates a bustling online store plus more than 60 retail showrooms and is scaling via direct marketing, online exposure, and the addition of product-demo showrooms. The company reports strong customer engagement with more than 85,000 Instagram followers, 350,000 Facebook fans, a net promoter score more than double competitors, and 75% of customers making repeat purchases within two years. Founder and CEO Shawn Nelson holds numerous furniture patents and has received awards including Ernst & Young's Entrepreneur of the Year and a win on The Rebel Billionaire. The company recently secured capital through a bridge financing anchored by Satori Capital to help accelerate its growth initiatives.

Led · Equity · Feb 2014

Abe’s Market is an online resource and marketplace for natural and organic living products. Founded in late 2009 by CEO Richard Demb and based in Chicago, IL, the company provides a platform that delivers marketing and logistical support while connecting sellers with the right audience. Its product categories include Baby & Kids, Food, Beauty, Bath & Body, Health, The Home, Fashion, and Pet Care. On July 2, 2014 the company raised $10M in funding led by Mistral Equity Partners with participation from OurCrowd, Beringea and Bearing Capital. The company intends to use the funds to grow its customer community and expand its selection of products. Abe's Market operates an online marketplace focused on natural and organic products across food, baby, hygiene, home, fashion and pet categories. Founded in 2009 by Richard Demb and Jon Polin, the company positions itself as a destination for conscientious consumers and small passionate merchants. It curates thousands of products and emphasizes content and community to help customers learn about offerings. The company is using new funding to accelerate growth through investments in marketing, talent acquisition, technology enhancements, content creation and product expansion. The article does not disclose revenue or user metrics; the reported financing is the primary public financial detail. Abe's Market operates an online "farmer's market" for natural consumer goods, emphasizing non-food categories and offering features like tagging, reviews, social sharing and live online shows that connect shoppers with makers. The site works with roughly 300 brands and provides content and community tools to spotlight sellers. The company says it will use new funding to expand reach through digital marketing and to leverage social media technologies and trends. Longer-term plans include building seller-facing features and services to help small businesses scale, and leveraging collective buying power for items like labels, tags and sustainable packaging. Co-founder Richard Demb, who previously co-founded Popcorn, Indiana, frames Abe's Market as a facilitator to help small producers grow while building brand and seller awareness. The company declined to disclose revenue or customer counts in the announcement. Abe's Market operates an online marketplace for natural products, offering categories from kids' clothing and toys to snacks and personal care items. The platform emphasizes product origin and the stories behind makers, and lets buyers contact sellers directly with questions. It includes social features that let users share purchases and earn instant discounts that are also passed to friends. The company is led by founders Jon Polin and Richard Demb and is based in Buffalo Grove, IL. Investors and advisors have shown interest in helping the startup grow its business and profile. Abe's Market has raised angel funding to support that growth.