Loyi is a Berlin-based loyalty program company and a brand of Enefty Technologies, founded at the end of 2021. Its platform lets companies set interactive challenges — events, social media interactions, purchases — and awards digital rewards redeemable for exclusive brand experiences, limited products, or offers. Loyi is developing a no-code white-label version that aims to deliver blockchain benefits while removing technical barriers for marketing teams. The product is digital-first and focused on using gamification and Web3 to increase engagement, especially among younger consumers and Gen Z. Pilot projects with lifestyle brands reportedly doubled social engagement and increased email open rates from 40% to 80%. The company plans to onboard Volksbanken and Raiffeisenbanken via a strategic partnership and expand into regional retail through interoperability and digital collectables.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2024