Lucra Sports operates a B2B platform that transforms corporate loyalty programs into interactive, eSports-style events such as tournaments where customers can play each other and potentially bet or win cash and company giveaways. The company sells this gamified loyalty product to businesses and counts customers such as Five Iron Golf, Chess Kings, and Dave & Busters. Lucra positions itself as a provider of interactive, gamified loyalty experiences rather than a consumer-facing game operator. Founder and CEO Dylan Robbins engaged directly with lead investor ARK during multiple diligence conversations ahead of the Series B. ARK described Lucra's financials as promising and highlighted the company's B2B model as a key differentiator from prior players in the space. The articles do not disclose specific revenue, user metrics, founding year, location, or detailed plans for the new capital.

Total raised

$42M

Funding rounds

4

Latest round

Series B

Latest activity

Apr 2026