Lumi Interactive builds Kinder World, a mobile title that encourages players to care for virtual houseplants by performing real-world self-care activities and simple, non-stressful in-game actions. The concept was prototyped during the pandemic by co-founders Lauren Clinnick and Christina Chen, who leveraged their prior games-industry experience and user research to design a no-fail, low-pressure experience. The team tests design and art choices with its community on TikTok and emphasizes optional, always-safe activities so players cannot ‘fail.’ Kinder World is in alpha on iOS and Android with a planned full release later in 2022. The company employs a full-time well-being researcher, Dr. Hannah Gunderman, and is a full-time team of about 12 using funds to expand. Lumi is exploring monetization through a possible subscription, standard in-app purchases, and online-offline experiences that tie physical items to in-game benefits.

Total raised

$7M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2022