Ma Bonne Etoile develops zero‑waste reusable products for families, with its flagship SQUIZ reusable food pouches. The company sources over 60% of SQUIZ’s product cost from local suppliers and has prevented the creation of more than 50 tons of non-recyclable consumer waste since commercial launch. It is one of the first French companies to obtain B Corp certification and holds the top French score on the B Impact Assessment. The startup systematically invests 2% of its turnover in associative projects as part of its social mission. The fresh funds will support new product launches, including a snack box under the SQUIZ brand and a forthcoming Fillgood brand focusing on zero‑waste family products like a plant‑material bento‑shaped lunch box.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2020