Mabaya builds an ecommerce advertising tool that aims to replicate physical shelf placement online by surfacing products prominently on ecommerce sites. Its algorithms prioritize relevance to the user experience and what the user is searching for, distinguishing the product from native advertising. The technology browses online stores to find similar products and brands by profiling user behavior and profiling products to offer better and relevant prices. Mabaya lists retail customers such as Shop Direct and Mercado Libre, and enterprise clients including Samsung and Microsoft. The company announced it closed a $2.25 million seed round led by Israel's Lool Ventures with participation from a handful of undisclosed angel investors. Mabaya said the funding will help "support the high demand" for its product.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2015