Mack Weldon is a basics brand for men offering socks, underwear and undershirts, including a high-performance Silver line made with X-Static XT2 Silver technology. The Silver fabric is described as killing bacteria on contact so shirts do not retain odor. Beyond fabrics, the company uses robotic technology in its distribution center to organize inventory by product demand. Mack Weldon sells direct-to-consumer via its website while also selling in-store without marked-up pricing. Operational metrics in the article note the company ships more than 25,000 units per month with over 6,000 orders monthly, a return rate under 3 percent and a 40 percent re-order rate within six months. The company says its goal is to simplify the underwear shopping experience and make re-ordering easy for customers.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2015