Made Renovation provides end‑to‑end bathroom renovations: customers choose from offered designs, the company sources materials and coordinates construction with roughly 100 local building partners. The startup launched in July 2019 and is headquartered in San Francisco, initially serving San Francisco and Los Angeles and recently expanding to Seattle with plans for national rollout. It operates a model intended to make small renovation projects attractive to contractors by improving predictability and margins. The company grew 4x last year and is currently selling over $50,000 a day in bathroom renovations. Made Renovation has about 50 employees and says demand was accelerated by the pandemic as homeowners invested in home improvements. Cofounder and CEO Roger Dickey emphasizes delivering a more ecommerce‑like, cost‑transparent renovation experience. Made Renovation builds a marketplace and operations stack for repeatable bathroom remodels, offering customers selectable collections (modern, heritage and artisan) with customization, mood boards and 3D renderings. Founders Roger Dickey (co‑founder of Gigster) and Sagar Shah (founder of Quad) designed the model to line up customers and hire general contractors who will focus solely on bathrooms. The company leverages pre‑negotiated pricing, volume purchasing and rented warehouse space for materials handling to improve margins for GCs. Made Renovation guarantees completed work to customers while GCs guarantee their work to the company; the founders acknowledge some projects may lose money and that hidden issues (e.g., wiring, dry rot) are carve-outs. It recently opened a storefront on Chestnut Street in San Francisco’s Marina district to showcase designs and begin booking projects. The company aims to perfect the model in the Bay Area and then expand into other regions, and has raised seed capital to support that effort.

Total raised

$32M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2021