Made With Intent is a Liverpool-based software company that analyzes more than 800 behavioural signals per visitor to predict customer intent in real time. Its platform lets retailers automatically surface intent-based experiences—such as tailored messages or email-capture prompts—at the moments most likely to drive engagement and sales. The system blends machine-learning models with practical ecommerce workflows, aiming to help merchants improve conversion while reducing manual optimisation work. The technology is already used by brands including MandM, Hotel Chocolat, On the Beach, Benson for Beds, and Jacamo. Proceeds from its latest round will be channelled into accelerated product development and the scaling of engineering, data, sales, and marketing teams. Management also intends to use the capital to fuel geographic expansion across Europe and the United States. The £2.4 million seed round represents the company’s disclosed funding to date; no revenue or user figures were provided in the articles.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2026