GMG Ventures
Kings Place, 90 York Way, London, England, N1 9GU, United Kingdom
Overview
Mercuri is an early-stage venture capital fund that leads pre-seed and seed funding rounds for UK companies at the intersection of media, entertainment and technology. The firm is dedicated to backing outstanding entrepreneurs who are at the forefront of developing tech-driven products designed for the new age of enterprise and the digital lifestyle of the consumer.
- Total investments
- 19
- Lead investments
- 9
- Investments · 12mo
- 5
- Active investors
- 7
Sector focus
- Business Development
- Financial Services
- Venture Capital
Investment portfolio
- Made With Intent
Participated · Equity · Feb 2026
Made With Intent is a Liverpool-based software company that analyzes more than 800 behavioural signals per visitor to predict customer intent in real time. Its platform lets retailers automatically surface intent-based experiences—such as tailored messages or email-capture prompts—at the moments most likely to drive engagement and sales. The system blends machine-learning models with practical ecommerce workflows, aiming to help merchants improve conversion while reducing manual optimisation work. The technology is already used by brands including MandM, Hotel Chocolat, On the Beach, Benson for Beds, and Jacamo. Proceeds from its latest round will be channelled into accelerated product development and the scaling of engineering, data, sales, and marketing teams. Management also intends to use the capital to fuel geographic expansion across Europe and the United States. The £2.4 million seed round represents the company’s disclosed funding to date; no revenue or user figures were provided in the articles.
- Electric Twin
Led · Seed · Feb 2026
Electric Twin, founded by Dr. Ben Warner and Alex Cooper in London, has built a platform that uses artificial intelligence, machine learning and social-science research to model how real customer segments behave. By generating synthetic audiences, the software enables enterprises to obtain feedback on products, messaging and marketing campaigns within minutes rather than weeks. Early adopters include The Times and mobile network operator Lebara, validating the product’s utility across media and telecom sectors. The company positions its technology as “the world’s most powerful prediction engine” and plans to accelerate global expansion while continuing product development. To date, Electric Twin has secured $14 million in external financing across pre-seed and seed rounds. Although detailed operating metrics such as revenue or user counts were not disclosed, the calibre of customers and investors underscores market traction. The recent capital infusion will primarily fund R&D and international go-to-market initiatives aimed at scaling the platform’s adoption.
- Arthos
Participated · Seed · Feb 2026
Mozart AI is building a music-production platform that fuses traditional digital audio workstation capabilities with generative AI and prompt-driven workflows. The software offers stem generation, MIDI progressions, drum patterns, synthesizer and effects creation, automated quantisation and time-stretching, and even music-video generation, all while allowing users to retain full copyright of their work. Since its beta launch in September, the London-based startup has attracted more than 100,000 registered users who have created over one million songs on the platform. The product is powered by commercially cleared third-party models trained on licensed content, ensuring music made on Mozart AI can be released commercially. A newly launched mobile app extends access to casual and professional musicians alike. Proceeds from the latest round will fund team expansion, core-technology development, and preparation for a full public release. Total funding to date exceeds $7 million.
- Minitap
Led · Seed · Dec 2025
Founded in 2025, Minitap offers an AI-driven mobile development platform designed to shrink the typical six-week feature cycle to a single afternoon. Its core technology pairs Mobile-Use, an open-source framework that lets AI agents operate smartphones like humans, with Minitap Cloud, an infrastructure that spins up thousands of iOS or Android device configurations in parallel. Connected to AI coding environments, the system can write code, run tests on real devices, detect bugs, apply fixes, and deploy features with minimal human input. The company envisions a future where non-technical growth or product teams can ship complete mobile features by simply providing a written brief and a Figma design. Over time, Minitap aims to enable fully autonomous mobile apps that generate hypotheses, run A/B experiments, and iterate without human involvement. To support this roadmap, Minitap has secured $4.1 million in seed financing from a mix of institutional investors and AI infrastructure experts.
- Signal AI
Participated · Equity · Sep 2025
Signal AI develops a market intelligence and information discovery platform that ingests unstructured data from news, social media, and other online sources to give clients actionable, real-time insights. The system currently tracks more than 75,000 online news outlets, 3.5 million blogs, and 100 social networks, leveraging predictive analytics to surface relevant information for business decision-makers. Led by CEO David Benigson, the company positions itself as a next-generation alternative to traditional media monitoring services. In conjunction with its newest financing, Signal is partnering with Roxhill Media, the new venture of lead investor Alex Northcott. The fresh capital will be used to expand operations and further scale the platform. Prior to this round, the startup had secured a $1.85 million seed round in April 2015.