Madhappy is a Los Angeles–based lifestyle apparel brand known for sweatshirts, sweatpants and T-shirts printed with optimistic messages and a community ethos. The company scales through content-rich activations, pop-up shops focused on wellness and mental-health awareness, and direct online sales. Its marketing strategy emphasizes organic social engagement rather than paid digital advertising; the brand had nearly 50,000 Instagram followers and reportedly about $1 million in sales in 2018. Four twenty-something founders—Peiman Raf, Noah Raf, Mason Spector and Joshua Sitt—combine backgrounds in fashion, finance and sports and emphasize community building via the “Local Optimist Group.” Madhappy’s future plans, as described in the articles, center on growing the community and brand relevance among Gen Z and millennials through experiential activations and partnerships. The brand’s mission-driven positioning and marketing are cited as the primary attractions for strategic investors.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2019