Tommy Hilfiger
Danzigerkade 165, Amsterdam, Noord-Holland, 1013 AP, The Netherlands
Overview
Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches, and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 4
Sector focus
- Apparel
- Fashion
- Lifestyle
- Retail
- Textiles
- Wearables
Investment portfolio
- Madhappy
Participated · Equity · Oct 2019
Madhappy is a Los Angeles–based lifestyle apparel brand known for sweatshirts, sweatpants and T-shirts printed with optimistic messages and a community ethos. The company scales through content-rich activations, pop-up shops focused on wellness and mental-health awareness, and direct online sales. Its marketing strategy emphasizes organic social engagement rather than paid digital advertising; the brand had nearly 50,000 Instagram followers and reportedly about $1 million in sales in 2018. Four twenty-something founders—Peiman Raf, Noah Raf, Mason Spector and Joshua Sitt—combine backgrounds in fashion, finance and sports and emphasize community building via the “Local Optimist Group.” Madhappy’s future plans, as described in the articles, center on growing the community and brand relevance among Gen Z and millennials through experiential activations and partnerships. The brand’s mission-driven positioning and marketing are cited as the primary attractions for strategic investors.