MAGIC AI develops the MAGIC Mirror, a hologram video–enabled workout training mirror that uses proprietary ReflectAI® to track users' body positions, movements and form. The device delivers real-time personal training guidance and offers a wide selection of training programmes and classes. The company records exercise programmes with celebrity athlete ambassadors such as Sir Alastair Cook, Desiree Henry and Katya Jones. Led by CEO Varun Bhanot, MAGIC AI aims to scale access to personal training for users who cannot access or afford regular trainers. The company says it will use the new funds to expand operations and accelerate development of its product and technology. Magic, led by CEO and co-founder Varun Bhanot, is a London-based fitness tech startup. The company has developed a hologram wall mirror that projects coaches who guide users through home exercises. The mirror uses AI coaching technology to provide instant form feedback on reps, position, pace and range of motion. It also offers real-time rep counting displayed on-screen and movement progress tracking to help users achieve their goals. Magic raised £1.9M and plans to use the funds to expand operations and its development efforts.

Total raised

$7M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2024